Tuesday, April 24, 2007

AdWords Guru Perry Marshall Distinguishes Between Wannabes and Entrepreneurs

I just received an insightful e-mail from Perry Marshall, one of my most successful and truly genuine WYSIWYG colleagues, and I wanted to share it with ProsperNOW readers. Here goes...


Twelve differences between those who dream and those who act:

1] Wannabes obsess about ideas. Entrepreneurs obsess about implementation.

2] Wannabes want more web traffic. Entrepreneurs focus on sales conversion.

3] Wannabes focus on positive thinking. Entrepreneurs plan for multiple contingencies.

4] Wannabes want to get on TV and get "famous." Entrepreneurs build their list.

5] Wannabes seek a perfect plan. Entrepreneurs execute and adjust the plan later.

6] Wannabes wait for their lucky break. Entrepreneurs engineer four, five, six plans and execute them in tandem, wagering that at least one plan will get traction.

7] Wannabes fear looking stupid in front of their friends. Entrepreneurs willingly risk making fools of themselves, knowing that long-term success is a good trade for short-term loss of dignity.

8] Wannabes shield their precious ideas from harsh reality, postponing the verdict of success or failure until "someday." Entrepreneurs expose their ideas to cold reality as soon as reasonably possible.

9] Wannabes put off practicing basketball until they've got Air Jordans. Entrepreneurs practice barefoot behind the garage.

10] Wannabes believe what they're told, believe their own assumptions. Entrepreneurs do original research and determine what paths have been already trod.

11] Wannabes believe they can do anything. Entrepreneurs do what they're gifted for and delegate the rest.

12] Wannabes think about the world in terms of COULD and SHOULD. Entrepreneurs think in terms of IS and CAN BE.


Take Action to Achieve Internet Marekting Success in Just Five Days!
So, are you an Internet marketing wannabe or an entrepreneur? If you're the latter, then you'll be interested to know that Google has a system that makes it possible -- for the first time in the history of the world -- to deposit five bucks, write a couple of ads, and instantly get access to over 100 million people -- in fewer than 10 minutes.

It's called Google AdWords, and it's hot. In fact, it may be the first and best thing to do to get traffic to your site. But it's not always as easy as I just made it sound. AdWords has some nuances, and most people have a rough time at first.

Well, Perry Marshall has written a very helpful e-course called "5 Days to Success with Google AdWords" -- and there's no charge for it. You can find out about it here: http://perrymarshall.com/cmd.php?pg=KL1099

Best wishes in your entrepreneurial endeavors!
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