Editor's note: Periodically, we like to bring you insights from men and women who truly prosper by example. Following, is a guest article by millionaire Mack Michaels [pictured], who's mentored countless folks on making money. Simply put, he brings a wealth of experience to ProsperNOW readers.
By Mack Michaels, Millionaire Mentor
To make money online, many people jump right in before they are properly prepared. You know that, to be a rocket scientist, a doctor, a bricklayer, a construction worker, an office worker or a teacher, there are prerequisites -- things you must learn -- before you can be successful. You don't just jump right in, unprepared.
The same applies to the Internet marketing industry -- even though there are unsavory people out there who'd have you believe that it's a "Walk in the Park" and requires no more than the belief that you can just do it.
And, I'll have to admit, it is a walk in the park -- compared to what you have to put up with in the working world; i.e., punching a clock, and being a subordinate to someone who does not have your best interests in mind. But, there are still rules you have to follow and pitfalls you must avoid to actually make Internet marketing work for you.
Most people will not make a dime online and, yet, there are others who will make more in one month than most people make in a whole year. Why is that?
My answer begins with the age-old chicken-or-egg question: "What comes first, the chicken or the egg?" Personally, I vote for... well, never mind. Each argument you or I make comes back to the same old conclusion: I have no clue, and I don't think many of us do either.
But, one thing I do have a clue about and know for sure is that, to make money online, you must first have Passion for the company products and/or service of any Internet business from which you expect to make money.
Passion, in this sense, simply means that you've researched and like the company and its products or services. It is then that you translate that like [or Passion] into the education, excitement and work that usually accompany Passion.
I will have to say that many online entrepreneurs are so good at what they do that they ignore Passion because they can sell anything. But, I'm concerned about those of you who are not so knowledgeable at working an online business successfully.
Now, I'm not trying to make anyone believe that Passion is the only thing necessary. Because, to be successful, you must also have a good website, good marketing, widespread advertising, company support, effective keywords, etc. Those things are often learned from the company you join -- but sidestep Passion, and you reduce your chances for success dramatically.
It therefore follows that, if you have no Passion for the company and the products and services provided by that company, again, you won't attempt to do the work you are being taught.
Internet marketing work is typically not all that difficult or time-consuming. But it does take motivation, caused by Passion, to get you off and running with a sustained effort so that you won't stumble.
You have a great resource in the Internet search engines to search about the Internet marketing industry for business opportunities. USE THEM!
Your research should uncover a company that you like and have confidence in. It should be solid -- founded on great principles, and easy-to-understand with great products and services that are sellable... and for which you can have Passion. If you don't find it, move on. You can find the right opportunity containing the attributes identified above.
Comments like, "Well, that one sounds good, and the compensation plan is excellent, so I guess I'll start that business," does not sound like a decision based on anything near Passion. And, remember, when you hear that an Internet "guru" does that, don't be tempted. Because, as I said earlier, they are experienced and can sell just about anything without being Passionate about the company's products and services.
[Note: By the way, it's your goal to get to the point where you can sell about anything online. That end skill and goal is a worthy one, indeed.]
Remember, there are other steps you must make before you step into Internet marketing. But, if you don't first find the right company products and services to be passionate about, all of those other steps may just cause you a lot of frustration, instead of bringing you great success. Not being Passionate about a company and products and services that have market proof they will sell is a pitfall you simply must avoid.
Take Action
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