It's no secret that we at ProsperNOW are big fans of Derek Gehl and his team at the Internet Marketing Center. Why? Because, by applying his strategies, we've already begun to turn some healthy profits... and we've only been up and running since last September!In the following article, Derek generously shares his own tried-and-true, eight-step system for building a profitable online business. Think of it as Internet Marketing 101... and, yes, beginners and seasoned Internet marketers can all benefit from this valuable info.
The Proven System to Help You Grow a Hugely Profitable Internet Business... Without Breaking the Bank!
By Derek Gehl
CEO, Internet Marketing Center
One of the questions I get asked all the time is "Derek, how do I start a successful Internet business?"
My response? There is a very specific sequence of steps you NEED to follow to guarantee your success.
How do I know?
Because it's the exact, same sequence of steps that my team and I have used to grow from a one-man company to a team of over 100 Internet marketing experts... generating more than $60 million in sales!
Over the years, my team and I have continually tested this system, and have proven its effectiveness over and over again.
But this system hasn't worked only for us... Since IMC opened its doors in 1996, we've seen a staggering number of real, everyday people follow these steps to earn life-changing incomes with their Internet businesses. And the numbers keep growing exponentially!
In this newsletter, I'm going to give you a brief overview of the eight steps you need to take in order to start and grow a profitable online business. They are:
1. Find a hungry niche market — BEFORE you decide what to sell
2. Write compelling salescopy that draws in your visitors
3. Design a winning site that converts visitors into buyers
4. Use the 'Net's top search engines to drive tons of targeted traffic to your site
5. Tap into secret sources of cheap [and even free!] traffic
6. Use the power of e-mail marketing to keep in touch with your visitors... and turn them into buyers!
7. Grow your business by selling new products to your existing customer base
8. Harness the power of affiliate programs for hands-free traffic... and sales!
Anyone, from newbie to seasoned Internet marketer, can benefit from going through this proven series of steps. No matter where you are in your business, it always pays to revisit the basics and make sure you're doing everything possible to grow your business to be as good as it can possibly be.
Read on to review this proven eight-step system — and discover how simple it is!
Step #1: Find a hungry niche market — BEFORE you decide what to sell
Most marketers make the mistake of looking for a "hot product" to sell when they're first starting out online — and they end up choosing a product before they determine whether there's a market for it. And this is the reason the majority of Internet startups fail!
The fact is, most people do NOT go online to buy. They go online looking for information or to solve a problem.
What you need to do is find an untapped niche market: a group of people who are going online to solve a common problem, but are not having any luck finding a solution.
By doing some simple research, you can discover EXACTLY what these people are looking for — and then figure out a way to give it to them. That way, you KNOW you'll have a market that's eager to buy your product — before you even know what it is!
Once you've found a hungry niche market and come up with a product that will satisfy their wants, it's time to write your salescopy...
Step #2: Write compelling salescopy that draws in your visitors
Without a doubt, the most important part of your website is your salescopy. It's the only contact most of your visitors are going to have with your business — so you have to make sure it does the job of a top-performing salesperson.
A lot of people don't feel confident about writing. But don't worry! Writing salescopy is a "science," not an "art" — there's a specific formula to follow that will lead your visitors smoothly through the sales process.
You need to focus on how your product or service will solve people's problems or make their lives better. Think like a customer: "What's in it for ME?"
A few key things to remember when you're writing your salescopy:
* Include a headline and subheadlines that are packed with benefits
* Build credibility with testimonials
* Offer a strong guarantee
* Pile on the bonuses
* Don't forget to ask for the order! Never assume that your visitors will understand what you want them to do on your site — you have to TELL them, and then make it easy for them to follow through with their purchase.
And remember: You want your copy to emphasize the BENEFITS of your product, not its features. What's the difference? Features TELL, benefits SELL.
Say, for example, you're selling low-energy washing machines.
Feature: They use less electricity than conventional machines.
Benefit: You save money with every load!
Do you see the difference? You want your visitors to have a clear idea of how your product is going to help improve their lives — because that is what's going to convince them to make a purchase!
Step #3: Design a winning site that converts visitors into buyers
Yes, it's true: You should only start building your website once you know what you're going to sell and have written your salescopy. That way, your site design will facilitate the sales process, rather than get in its way.
The most important thing to remember when designing your sales website is KEEP IT SIMPLE! You only have 10 seconds when someone arrives at your website to grab their attention — otherwise, they're gone, never to be seen again.
Some important tips to keep in mind:
* Choose a plain, sans-serif font [like Arial or Verdana]
* Use black text on a white background
* Make sure your navigation is clear and simple, and include a sitemap
* Avoid using cheesy or distracting flash or audio [using video and audio is OK so long as it supports, rather than distracts from, your message] * Make sure you include an opt-in form to collect visitors' names and email addresses — offer something useful, like a free subscription to a monthly newsletter or a free report that's loaded with useful information
Whether you decide to teach yourself a bit of HTML and design your site yourself, or hire a web designer to do it for you, your goal is not to confuse your visitors, but rather to draw them in and lead them step by step through your sales process.
Make it EASY for them to purchase, and they will!
Step #4: Use the 'Net's top search engines to drive tons of targeted traffic to your site
Now that you've got your site built, it's time to start selling. But how do you get traffic to a brand-new site? The answer: search engines!
Over 90% of Internet users start with free search engines when they're looking for information online, so you want to make sure your site ranks as high as possible in their listings.
There are two ways to use search engines to drive traffic to your site: Using pay-per-click [PPC] programs like Google AdWords and Yahoo Search Marketing, and getting ranked in the "organic" search engines. You're going to want to start with PPC, as it's the best way to start driving IMMEDIATE traffic to your site.
Once you have some paid traffic coming to your site, and you've figured out which keywords are performing best, you'll want to optimize your web pages for those keywords so that your site starts showing up in the organic search engine results as well.
Step #5: Tap into secret sources of cheap [and even free!] traffic
As an online marketer, one of your most important assets is your reputation. People need to know who you are, and why they should trust you!
So how do you "spread the good word" about you and your business to the far corners of the Web?
Easy! You can:
* Give away free, expert content! Write a series of short, informative articles packed with useful information and tips, and submit them to online article directories. Include a brief bio and a link back to your website at the end of each one.
* Issue press releases about your business. This is a great way to announce a new product, or report on exciting developments in your industry — and it'll drive traffic back to your site.
* Become an active expert in industry forums. Find out where your target market hangs out, and share your knowledge with them by posting knowledgeable replies to their questions... and remember to include a link back to your site in your signature!
Sending all this great information out — with your name and website URL linked to it — will also help you get a better ranking in the search engine listings, since every site that posts your content will link back to yours. Search engines LOVE inbound links from relevant sites, and they will reward you accordingly.
Step #6: Use the power of e-mail marketing to keep in touch with your visitors... and turn them into buyers!
I hear it all the time: e-mail marketing doesn't work anymore. And when I hear that, I just laugh... because it's not true AT ALL. In fact, according to PostFuture, 82% of online buyers have made at least one purchase in response to an e-mail promotion.
It takes an average of four to seven contacts with someone before they will be comfortable enough to buy something from you, so you need to stay in touch with your visitors and build a relationship with them.
E-mail marketing is the ideal way to do this. You can show your subscribers you really know what you're talking about and make them feel comfortable enough to make a purchase.
Plus, you can stay in regular contact with your existing customers and keep them informed of new products you have to offer!
Step #7: Grow your business by selling new products to your existing customer base
It's a little-recognized fact that at least 36% of people who have purchased from you once will buy from you again IF you follow up with them. That means one-third of your customer base is just waiting for you to offer them something new!
You have already cultivated a relationship with your customers — you have put in the time and money to get their attention, establish credibility, and close that first sale. That's by far the most difficult part — not to mention the most expensive!
[Think of all the planning, advertising, and promotional activity that goes into getting those initial sales... ]
But once you've acquired those customers, you want to develop their "lifetime value." An old marketing adage says that 80% of your sales will come from 20% of your customers.
This means backend selling and upselling are your best bets. You can:
* Offer products that complement their original purchase
* Send out electronic loyalty coupons they can redeem on their next visit
* Include an offer for related products on your "Thank You" page
* Sell affiliate products that complement your product or service
By staying in regular touch with our customers and letting them know about new products we have available, we were able to increase our revenues by over 30%!
Step #8: Harness the power of affiliate programs for hands-free traffic... and sales!
Once you have a profitable business on your hands, you should always be on the lookout for new ways to grow it. And one of the best ways to do that is to launch your own affiliate program.
Affiliates are people who promote your products on their website for a cut of the selling price. Every time they send you a buyer, you pay them a commission.
With an affiliate program, you have the power to exponentially increase your income. Think of it... You don't have to go out and spend any money on advertising because your affiliates do the advertising for you... and you only pay them when they make a sale. You can't lose!
Final thoughts
This is a very brief overview of everything that's involved in growing a successful online business. It's impossible to go into very much detail here, of course, but I wanted to review the key steps of our proven system so you can confirm whether you're following the right path in your own business-building efforts.
If you'd like to know more about these steps — including detailed information on EXACTLY how to implement them, as well as scores of free and cheap resources to help you do so — check out the brand-new 2007 edition of my best-selling Insider Secrets to Marketing Your Business on the Internet course.
It's packed with the hottest-performing tips and strategies that have been exhaustively tested and retested by my team of experts — in order to guarantee that we're delivering the best possible information to you.
And because we've done all the "grunt" work research, it means you can stay focused on growing your business!
I've also included a ton of bonus materials, including my private "Rolodex" of 267 must-have Internet resources, how to use Google AdSense to increase your profits, and much more.
You can find out more about it at MarketingTips.com/onlineprofits. Be sure to check it out!
*** Inside the Internet Entrepreneur Club forum ***
Did you find the information in this article useful? This is just a small sample of the kind of information that's being hashed out in the Internet Entrepreneur Club forums EVERY day!
I'd like to leave you with a question posed by a forum member about pay-per-click [PPC] advertising...
Hi Guys,
I have recently changed my Google PPC campaign and although my costs are a lot cheaper as I am bidding on far more niche words [rather than the more general words], the number of sales has dropped dramatically from an average of 12-15 per day to 3-5 per day.
I really don't want to go back to spending £200 per day with around £5 profit per sale.
Firstly, do you have any advice on increasing the number of sales from my PPC?
What is the next thing I should focus on to drive traffic to my site?
Should I focus on natural search engines, email campaigns, affiliate schemes?
Is there a particular order I should do things in?
Thanks
Dave
***
And the answer from one of our marketing experts, Chris R.
It is smart to remove the non-performing PPC words in order to have a better ROI on your overall PPC campaign.
But in your message you say that you do not want to make £5 profit from a sale. My thought is £5 profit on the first sale is profit and allows you to build a customer base to sell other more profitable products to.
So I would take a look at the PPC words you removed that were generating sales and determine if you can sell those customers other products in a backend marketing system. Yes, it may be close to break even, but the backend is really where the big money is made.
As for other strategies, I like the affiliate program route. If you can find websites that are willing to introduce your product to their list of targeted customers this is a way to explode your sales. I would strongly consider this; make a list of potential affiliates and start calling them to determine if they are willing to introduce your product for commissions on sales.
If you are getting traction on this, you could then set up an affiliate program fairly quickly and have the ability to track their results. This will allow you to enter the affiliate game with only phone cost and then when you have your first affiliate, rush to set up your program. Alternatively, set up an affiliate program now, and then start the calls; it all depends on your budget.
As for increasing the number of sales from the PPC, I will go back to the backend marketing system. If you have a solid opt-in form that is generating signups I would really focus on an email system that sells these people your product.
You need to look at your traffic conversion rates in order to see if you can increase the conversion rate of your site. Create a more impactful headline, test different salescopy, offer bonuses or free shipping — test, test, and then do more testing keeping an eye on the conversion rate.
If you are after natural search listings, start writing articles and submit them to article directories and get links from good related websites. If you have varying markets coming to you, meaning that some of the keywords you bid on are different to each other, consider a different sales page that speaks better to the different markets.
As for the order:
1. Improve your website conversion rate.
2. Work on the e-mail backend system before you start driving more traffic, as you are throwing sales away with a poor e-mail marketing system.
3. Write articles to get your info syndicated and links to your site for better natural SE listing.
4. Set up an affiliate program and find partners to drive a lot of sales in a short period of time.
I think it would be wise to mention the site you are speaking about for more detailed ideas.
Keep us posted on how you're doing!
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ABOUT THE AUTHOR: Derek Gehl is the CEO of a highly successful online businesses that has earned over $54,700,000.00 in online sales. He is also the author of the #1 best-selling “Insider Secrets” marketing course online. To check out his site, which is JAM-PACKED WITH THE EXACT INFORMATION YOU NEED to start, build, and grow your very own profitable Internet business, I highly recommend visiting http://www.marketingtips.com/t.cgi/895093. This guy really knows what he's talking about!
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